Join the Circle

The Learning RoomEntrepreneurship

From Idea to First Customer

Test an idea honestly before you build too much.

Status
In development
Level
Foundations
Lessons
13 · about 152 min
Access
Price to be announced
Tell me when it opens

This course is being written. The outline below shows the intended shape and may change.

Friends raising their glasses together over a long wooden table of shared dishes in a bright, modern home.

About this course

A practical course for people with an idea and a notebook full of questions. It works through defining a problem worth solving, speaking with real people, shaping a simple offer and learning from the first conversations about price and value. The aim is clearer thinking and better questions, not a guaranteed business.

Who it's forAnyone with an early business or community idea who wants to test it carefully before investing heavily in it.

You will be able to

  • Describe the problem your idea addresses and who experiences it, in plain words
  • Plan and hold useful conversations with potential customers without leading them
  • Shape a small, testable first offer and decide what to leave out
  • Record what you learn and make an honest decision about the next step

Curriculum

  1. Module 1Starting with the problem

    1. Ideas are cheap, problems are specific
    2. Who is it for, really?
    3. Writing a one-paragraph problem statement

  2. Module 2Listening before building

    1. Conversations, not surveys
    2. Asking questions that do not lead
    3. Making sense of what you heard

  3. Module 3Shaping a first offer

    1. The smallest useful version
    2. Saying no to features
    3. Describing your offer in one page

  4. Module 4Value, price and trust

    1. Thinking about price without guessing
    2. Earning trust before you have a track record

  5. Module 5Learning and deciding

    1. Keeping a learning log
    2. Continue, change or stop